AfNA

Build your media kit

Six short parts, one page advertisers take seriously. Your answers live in your browser only — nothing is uploaded — and they're still here when you come back.

Who you are

± 5 min

What you cover · for whom · why it matters.

Specific beats generic — name the beat, the community, the gap you fill.

Tell sponsors why your audience is exactly who they want to reach.

Audience & reach

± 8 min

Use your real numbers — a smaller true figure sells better than a big vague one. Leave blank anything you don't track yet; empty fields simply don't print.

From a survey, a reply, a voice note — proof your audience trusts you.

Range and quality: what would make a sponsor say "I want to be next to that"?

Impact & press

± 8 min

The proof section. Outcomes and third-party recognition do more work than anything you say about yourself.

What changed because of your journalism? The outcome, not just the story.

Awards, shortlists, citations by other outlets, notable partnerships.

Even one counts — it tells a prospect their money is safe with you.

Voices & brand

± 5 min

A reader, community member or past sponsor — one strong quote adds enormous credibility.

They render as swatches on the kit. e.g. #C99A2E · #7A3B1D · #F2ECDD

Sponsorship packages

± 10 min

Real prices, real deliverables — a blank rate card is not a media kit. Anchor prices to your value, and in conversations always ask a sponsor's budget before naming a number.

Tier 1 — entry

Placements, frequency, format — be specific.

Tier 2 — mid · most popular
Tier 3 — premium

Contact & notes

± 5 min

One action only, make it easy — "Reply to this email" or "WhatsApp me for the availability calendar."

Not friction — the right sponsors read this as proof your audience's trust is real. Adapt the template.

1 / 6
AfNA — Africa Future News Academy WhatsApp us © 2026 Africa Future News Academy